Pop culture and Malay identity decline in se Asia, Indonesia

Globalization and modernization are fast changing features of a generation, especially a generation living in the age of communication technology and media. The major media texts which are often in the daily life behavior of people, have a large impact on the patterns of those people who consume the media texts. The media has conditioned us into a variety of behaviors and one of them is style imitation. The aim of this research was to explain how pop culture provision plays an active role both in the prevention and in the impact of possible loss of the Malay identity among the generation of Indonesian youth. This research embodies a phenomenological atmosphere that acknowledges pop culture as a salient and strategic issue. The sociological theory of socio-cultural construction was used in this study, which is showing that the population of the millennial generation and Generation Z of Indonesian Malays is undergoing a shift in local culture and traditions because of the dominant influence of pop culture, accommodation policies, and the industrialization of traditions into economic commodities. It also explores how social media was instrumental in causing these changes while recognizing that pop culture can also have its benefits in terms of promoting global connectedness and cultural exchange.