The effects of entrepreneurship orientation on firm’s performance: A proposed conceptual framework

With the evolution of economic globalisation, the competition among enterprises is becoming increasingly aggressive entrepreneurial orientation (EO) plays an important role in enhancing competitive advantage, exploring potential market opportunities, and developing new business, all of which promote the rapid growth of the enterprise. The objectives of this study are to review the literature and proposed a conceptual framework on the effects of EOon the performance of enterprises. The framework is intended to illustrate the organisational system elements that relate to entrepreneurial orientation behaviour of enterprises. The EO construct, which refers to a firm’s strategic orientation that captures methods, practices, and specific entrepreneurial aspects of decision-making styles has increasing attracted scholarly attention and has becomeone of the most important constructs in the study of entrepreneurship and management performance. Previous literature considers entrepreneurship orientation as an important catalyst in the process of improving firm performance. The current study will add value to the current literature of EO and performance. This study recommends future research to investigate the relationship of the proposed framework empirically.