Business development of trigona bee honey (Apis melifera) through coaching for beekeeper groups

The purpose of this study was to determine the factors that influence the development of bee honey business, through coaching activities. The research was conducted on the Trigona beekeepers’ ( Apis Melifera) in West Java, with qualitative and quantitative research approaches. The data obtained were analyzed with the F test and T test, as well as multiple regression analysis to determine the relationship of variables of land area, total of colonies, equipment and labor used to honey production and farmer income .The results showed that the land area as a source of bee feed, the number of colonies maintained, equipment including the use of houses and artificial hives, as well as labor activities in beekeepers’ simultaneously and partially have a positive effect on honey production and have a positive effect on the income of beekeepers’, with the equation LnY = 5.920 + 0.011LnX1 + 0.349LnX2 + 0.238LnX3 + 0.417LnX4 + e , therefore this activity can be implemented elsewhere .