Determinants of the diversification of television access platforms in households in Cameroon

In a television environment marked by the proliferation and coexistence of television access platforms, several studies are limited to analyzing the determinants of the adoption of a single platform in households. The objective of this study is to examine the determinants of the diversification of television access platforms in Cameroon, based more specifically on the theory of consumer choice. To achieve this, the study uses primary data from a survey carried out in April by the Department of Economic Policy Analysis of the Faculty of Economics and Management of the University of Yaoundé 2 Soa. The study uses Multivariate Probit, which allows to model simultaneous adoption, and Ordered Probit for the analysis of the level of access to television. The results reveal that television platforms are perceived as substitutes in the eyes of consumers. However, their association is favoured by user preferences and offer prices in accordance with the traditional theory of consumer choice. The Cameroonian government must implement a set of mechanisms aimed at reducing the heterogeneity of the content offered and encouraging households to only go to the platform that best suits their preferences.