Market demand and competitor analysis of a Milktea and food house in Cebu city

Market Demand Analysis is crucial for determining the optimal production quantity in a given market. Companies utilize this analysis to assess market entry viability and assess the potential for profitable business operations. This study focuses on Local Milktea and Food House in Cebu City, involving market identification, product niche, growth potential, and competition analysis. The objective is to minimize costs, enhance the company's competitive advantage, and evaluate customer value. Data collected from market demand for milk tea houses in Cebu City reveal key insights. Out of 100 respondents, 92 visit milk tea houses, with 80% being students and 20% non-students. Most visitors earn 2,000-3,000 pesos monthly. Respondents typically spend 100-149 pesos per visit and visit once a month. Preferred days are Saturday, Sunday, and Friday, primarily in the afternoon. Preferences include 89% for cold milk tea, with black pearl as the top sinker (46%). Preferred syrups are chocolate, winter melon, and green apple. Respondents desire diverse food options, with potential interest in Japanese gyoza and Philippine halo-halo. Internet access, food quality, and a calm environment are vital factors influencing visits. Local Milktea and Food House's major strengths include product originality, price affordability, overall value for money, prompt service, and staff hospitality. Minor strengths include ambience, menu variety, milk tea quality, and location. Weaknesses relate to branding and packaging. The researcher recommends improvements such as defining a vision and mission, creating an official logo, updating menu boards, and redesigning the ambience to enhance Local Milktea and Food House's overall appeal and customer experience. Additionally, product variety recommendations, including sinker options and combo meals, aim to meet customer preferences and strengthen the company's market position.