Students' expectations of a “Good University Professor” in a private institution in Mexico: a qualitative study

The study focuses on the expectations of students from private universities in Mexico regarding a "good university professor." Using a qualitative methodology, final-year undergraduate students in public accounting and business administration were interviewed. The results highlight both positive and negative characteristics of a good professor, as well as variations according to academic performance and field of study. Students value empathy, mastery of content, effective communication, and innovation in teaching. This study provides recommendations for improving teacher training and promoting more effective, student-centered teaching in private universities in Mexico.