This article covers information society theory in the context of an actual investigation of digital migration and television service coverage in Uganda. The primary goal of this paper is to investigate the theory and demonstrate how it pertains to the case study. A conceptual overview of Theory and the Information Society is offered for this aim. The role of theory in research is also explored, as is the importance of a theoretical framework in empirical study. The Information Society Timeline is presented, highlighting significant advances in Information and Communication Technologies (ICTs) since 3,500 BC. The study conceptualizes digital migration and the coverage of digital television, as well as providing context for digital migration. Finally, the article explores five conflicting theories for the migration of digital television services and their coverage. These are the theories of communication, actor network theory (ANT), adaptive structure theory (AST), agenda setting theory, and information society theory. The article concludes with the following recommendations: 1) Theory should be at the forefront of empirical research due to its advantages, and 2) the Information Society Theory is the most appropriate theory for the study of Digital Migration and Television Coverage in Uganda. Also 3) Due to the ubiquity and pervasiveness of information artifacts and technology, the Information Society Theory has a number of contributors. However, Fritz Machlup's 1962 article, 'The Production and Distribution of Knowledge in the United States,' is a seminal addition to the theory of the Information Society. 4) Fritz Machlup's (1962) Information Society Theory highlights the necessity for more public and private sector investment to realize the economic potential of digital migration.