New media is a combination of information technology progress and media product development. The new media discussed in this paper mainly refers to the latest information dissemination media and other forms of application supported by science and technology. With new media as the background, the development model of " Internet + Education" has become a beneficial exploration of teaching reform in many regions, thus creating opportunities for the transformation of rural aesthetic education. Education in rural areas is the focus of current educational reform. As the only way to promote quality education, aesthetic education is imperative to reform. Where will rural aesthetic education go under the background of new media, what challenges will its transformation face and what is the implementation path? Based on this, combined with the background of the media era, relying on information technology, we will expand rural aesthetic education teaching resources, reconstruct rural aesthetic education learning space, realize the integration of media literacy education and aesthetic education, and promote the coordinated development of students' artistic ability and digital ability, so as to make the transformation of rural aesthetic education under the background of new media possible, and then promote the rapid development of rural quality education and promote educational equity.