The psychological effects on purchasing authentic shoes versus replicas: A comparative study

This study explored the difference between authentic and replica Nike shoes and the psychological effect they have on people aged 11 to 25 years. The study aims to investigate the significant difference between original and fake Nike shoe products based on consumer purchases. It attempts to compare the quality, price, and durability of replica and authentic Nike shoes. A comparative experiment was conducted to identify the effect of an authentic Nike shoe versus a replica on individual image and social status. The researchers tested the hypothesis that people tend to purchase shoes for the brand name or trendiness. The results were categorized based on the experiments conducted. Additionally, participants were divided into three age groups: 11 to 16-year-olds, 17 to 20-year-olds, and 21 to 25-year-olds. Researchers observed participants' behavior during the experiments, influencing their perceptions of the shoes. This observation provided valuable insights into the psychological aspects of individuals' beliefs about wearing authentic or replica shoes.