Improving government communication services through effective monitoring and evaluation

Government Communication has been regarded key management tool in South Africa. This was seen following the dawn of democracy in 1994 when it became imperative for government to communicate in transparent and developmental manner. Government has been communicating and using resources to communicate to its people with the aim of empowering them with information they will use in developing their lives. Resources are allocated for communication in all spheres of government. The impact assessment adopting techniques of qualitative methodology has been used to assess impact of government communication in South Africa. It was realised that government communication is implemented in different ways by different government institutions, resources are used year after the other but there is no indication that the messages communicated has impact in the lives of the target audience. This can be attributed to lack of effective monitoring and evaluation in government communication.