The effect of digital marketing training on the resilience and performance of micro small and medium enterprises

In the history of economic development in Indonesia, Micro Small and Medium Enterprises (MSMEs). It is a pillar in supporting the nation's economy, but in the midst of the Covid-19 pandemic, MSME players are required to be able to immediately transform into the digital era by implementing a digital marketing strategy to maintain resilience and improve their performance. The government and other stakeholders are required to strengthen MSMEs by conducting digital marketing training, so that the resilience and performance of MSMEs can be increased. The research is intended to analyze digital marketing training in relation to resilience and the performance of MSMEs in the new normal period of the Covid-19 pandemic. The research sample is MSME actors in Klaten Regency in terms of digital marketing training. Collection of research samples using purposive sampling technique, using a questionnaire. The total sample of this research is 150 samples. Structural Approach Model (SEM) is used to analyze the relationship between variables and data processing using LISREL 22.0. The results: a). Digital marketing training has a positive and significant effect on the resilience of MSMEs. b). Digital marketing training has a positive and significant effect on the performance of MSMEs.c). Resilience has a positive and significant effect on the performance of MSMEs.