The impact of the principles of green marketing in the business of institutions

This study aimed to diagnose the relationship between the dimensions of green marketing (abolition of the concept of waste, formation of products, the relationship between price and cost, environmental orientation) and the work of institutions in the health field, as well as to highlight the role played by green marketing to improve the image of Iraqi health institutions, the need of these organizations To be distinguished in its markets calls for improving the various dimensions of its desirable image among consumers. Desiring to know the role of green marketing activities and crystallizing the reputation of Iraqi institutions in general and health ones in particular, we relied in the current study on a questionnaire addressed to officials, administrative and technical staff in the Iraqi Ministry of Health / Anbar Health Department. The study came with several results, the most important of which here is a correlation between the dimensions of green marketing and the work of health institutions. The current study also recommended seriously adopting green marketing as a priority requirement for the establishment in order to maintain a clean environment as well as meet the desires of its customers.